Cinch crafted the launch strategy for Stress Ease, Traditional Medicinals’s first new product line in several years, featuring trending adaptogenic ingredients. Cinch developed an integrated campaign that transcended a typical product launch by tapping into the broader cultural conversation around stress in American life. The strategic approach included a multi-sensory NYC media event featuring personalized tea consultations, acupuncture sessions, and immersive sound bath experiences; targeted product seeding to influential media outlets; a sponsored content partnership spotlighting expertise from Traditional Medicinals' Chief Science Officer; and an original consumer survey exploring stress trends and coping mechanisms among Americans. By creating memorable experiential moments and generating newsworthy data insights, Cinch positioned Stress Ease as both an innovative wellness solution and an answer to a widespread cultural challenge, solidifying Traditional Medicinals' authority in herbal ingredients and holistic wellness solutions while driving significant media coverage and consumer engagement.
