The NBA engaged Cinch as the PR agency for their annual All-Star weekend in San Francisco in February 2025. This marquee event, coupled with numerous lead-up activations and programs, provided a powerful platform to showcase San Francisco's resurgence as a premier destination.
Cinch orchestrated a comprehensive media strategy to maximize regional visibility for this global sporting event while strategically highlighting San Francisco's renewed energy and appeal, working closely with the NBA communications team to ensure messaging cohesion. Our approach included strategically timed pitches designed to educate consumers on ancillary events and drive ticket sales, with an emphasis on the NBA’s philanthropic and community outreach programs. We supported storytelling that positioned the Bay Area as a destination on the rise, contributing to positive coverage of the city's world-class venues and dynamic hospitality industry.
Cinch managed credentials for 150+ journalists, conducted media previews at Moscone Center and Chase Center, executed early morning broadcast standups, and staffed over 15 weekend events, all with the dual goals of amplifying the event and celebrating San Francisco's return to the global stage.
