Marin French Cheese Co.

Campaign Services
Strategy, Media Relations
Client Since
Consumer Products
Resurrecting a Local Gem

Marin French Cheese Co., the country’s oldest cheese company, is well renowned for their delicious cheeses, but was eager to elevate their Marin County creamery as a top destination for visitors to Northern California.

Armed with extensive travel expertise and intimate knowledge of the Bay Area market, Cinch PR curated a campaign targeting local, regional, and national food and travel publications, positioning Marin French Cheese Co. as a special and undiscovered culinary destination in Sonoma County.

Through targeted outreach efforts and curated tours highlighting the historic creamery, 400-acre property, and artisan cheese offerings, Cinch PR catapulted Marin French Cheese Co. to the top of many “must go” lists, successfully positioning it as a prime destination for travelers to Northern California in outlets including SFGate, Sunset Magazine, Wine Spectator, KQED Check, Please!, and KRON4.

+ Key Highlights

Success In Numbers

Regional and national coverage earning over 39 million impressions
2,919% year-over-year increase in impressions
10% increase in cheese shop traffic year-over-year