PEJU

Cinch PR was engaged by PEJU, a family-owned winery in the heart of Rutherford, to support its 40th anniversary and drive traffic to the estate tasting room—particularly among a younger audience. Cinch executed a targeted campaign focused on influencer partnerships and ongoing media relations. By vetting and securing a mix of trade and paid partners—including a long-term brand ambassador—we partnered with regional, wine, food, lifestyle, and travel influencers to spotlight PEJU’s guest-first hospitality and unique offerings. The campaign resulted in a spike in awareness and traffic, a robust collection of user-generated content, and over 1.5 million potential impressions across key social channels.

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