JaM Cellars, makers of best-selling grocery store wine Butter Chardonnay, aimed to amplify their existing #ButterDay marketing campaign, which encouraged consumers to celebrate every day moments and enjoy wine by thinking outside the dinner table.
Cinch PR identified an opportunity to partner with social influencers in order to creatively and authentically share with their audiences how they turned every day into a #ButterDay with Butter Chardonnay by their side.
Cinch PR devised and managed every element of the influencer campaign from beginning to end, including securing partners, negotiating rates and deliverables, developing the creative brief, and approving content. Cinch PR also managed the reporting and evaluation process of the campaign, which generated over 1 million impressions and was the brand’s best performing influencer program to date.
