Longtime partner JaM Cellars—makers of easy-to-love wines including Butter Chardonnay, the #2 best-selling Chardonnay above $13 in the United States—returned as Presenting Sponsor of the world-class food and wine festival BottleRock Napa Valley for their eighth consecutive year.
In an effort to secure media coverage for JaM Cellars and its newly released Butter wines, Cinch PR strategically hosted Bay Area media and influencers for live performances and spokesperson interviews throughout the festival weekend.
The campaign proved highly successful, garnering coverage in major outlets such as Forbes, KGO-TV, and Glide Magazine, effectively drawing in a new audience of music and wine enthusiasts to the festival. This boosted JaM Cellars' brand visibility during the weekend and solidified their prominent standing in both Napa Valley and the broader wine industry.
