Honey Mama’s makes category-defying refrigerated truffle bars with better-for-you ingredients and a serious cult following.
As their agency of record, Cinch PR spearheaded the communications strategy for the launch of their first-of-its kind flavor collection, the Cake Series, featuring their blonde truffle bars, Birthday Cake and Carrot Cake.
With the ultimate goal of getting samples into the hands of as many media as possible in order to generate awareness for this major brand milestone, Cinch PR launched a strategic outreach campaign targeted at lifestyle, food and beverage, and trade outlets.
The wildly successful launch of the series saw numerous sellouts online, as well as placements in key outlets including Food & Wine, Epicurious, Bon Appetit, Men’s Health, The Kitchn, Real Simple, and E! News.