When Laver Cup—the elite global tennis tournament founded by Roger Federer—announced it would be bringing the world’s top men’s tennis players to San Francisco’s Chase Center, Cinch PR led the global communications campaign to elevate the event’s cultural and economic significance. Beginning seven months prior, Cinch crafted a strategic PR program that spotlighted the tournament’s positive impact on the city, from community engagement and tourism, to world-class sports and entertainment. Through highly targeted media outreach, compelling interviews, partnership amplification, and preview events, the team built anticipation across national, local, and international audiences. The campaign generated more than 15 billion media impressions, secured coverage in top-tier outlets including Vogue, Forbes, and The New York Times, and drove record-breaking ticket sales and attendance, establishing San Francisco as the newest global stage for world-class tennis.
