Delfina Restaurant Group—encompassing the iconic Delfina Restaurant and its sister concept Pizzeria Delfina with multiple locations across the Bay Area—has been a cornerstone of San Francisco's dining scene for over two decades. The esteemed culinary group sought to elevate its digital presence to match its solid reputation. Cinch identified a strategic storytelling approach, successfully capturing each location's distinctive character and locally-driven programming, highly resonating with both loyal guests and new diners.
Cinch PR developed a comprehensive social strategy across both restaurant Instagram accounts, combining regular in-person content missions with influencer collaborations and user-generated content curation. Cinch showcased the restaurants' authentic spirit through coordinated campaigns that honored Delfina's legacy while driving contemporary engagement. By blending earned media, social content, and strategic partnerships, we created a cohesive digital ecosystem that delivered measurable business impact including increased reservations and traffic across all locations.
