expertise

Creating brand news and securing media coverage for clients by building and maintaining media relationships through pitching, targeted outreach, and managing press opportunities

Identifying key messaging, brand differentiators, and topline talking points

Elevating brand spokespeople as experts and thought leaders by way of media outreach, quote placements, bylines, and industry panels and events

Providing social media expertise and execution across channels, including channel launches, content creation, platform engagement, and long-term strategic management

Developing and executing paid and organic influencer partnership programs, including outreach, negotiation, content review, and reporting

Facilitating collaborations with like-minded brands to reach new audiences and increase awareness

Generating product trial from top media, influencers, and tastemakers through targeted outreach, curated mailers, and product sample distribution

Creating newsworthy and memorable launches for brands and products

Ideating, planning, executing, and staffing intimate and large-scale events

Anticipating needs and assisting clients with communications in the midst of and following a crisis situation

Preparing key spokespeople for interviews, events, and brand announcements with strategic talking points, best practices, simulation exercises, and real-time feedback