expertise

Creating brand news and securing media coverage for clients by building and maintaining media relationships through pitching, targeted outreach, and managing press opportunities

Crafting unique value narratives and identifying strategic market placement to ensure all communications resonate powerfully with target audiences and distinguish brands in the competitive landscape

Elevating brand spokespeople as thought leaders by way of media outreach, quote placements, bylines, podcasts, and keynote speaking opportunities

Providing social media expertise and execution across channels, including channel launches, content creation, platform engagement, and long-term strategic management

Developing and executing paid and organic influencer partnership programs, including outreach, negotiation, content review, and reporting

Facilitating collaborations with like-minded brands to reach new audiences and increase awareness

Crafting strategy and managing paid media and curated sponsored content partnerships to amplify brand messaging

Creating newsworthy launches for brands and products via tailored strategies including media exclusives, sample seeding, events, partnerships, and influencer programs

Ideating, planning, executing, and staffing intimate and large-scale events

Anticipating needs and assisting clients with communications in the midst of and following a crisis situation

Preparing key spokespeople for interviews, events, and brand announcements with strategic talking points, best practices, simulation exercises, and real-time feedback