Cinch PR was engaged by BRAND Napa Valley—a prestigious family-owned winery atop Pritchard Hill—in April 2020 to help grow the winery with intention during the challenging pandemic period.
Cinch PR developed and executed a holistic PR campaign encompassing multiple facets of BRAND’s business, all with an eye towards increasing club membership and visitorship to this exclusive winery among a very targeted, discerning audience. Cinch PR launched BRAND’s first responder giveback program during COVID, debuted the top-to-bottom redesign of the estate's exclusive tasting room, introduced the new BRAND Vineyard N°95 Cabernet Sauvignon, shared the ownership story and brand milestones, promoted the exclusive portfolio of wines, and managed the BRAND social media profiles.
This well-rounded approach resulted in over three billion media impressions over the course of three years in top outlets including CNBC, Robb Report, Bloomberg, and the Napa Valley Register.
