Qwick

Campaign Services
Strategy, Media Relations, Positioning & Message Development, Thought Leadership & Expert Positioning
Client Since
2019
Industry
Consumer Tech
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+ HOW WE DID IT
Four-Day Workweek Launch

Qwick, the leading staffing-as-a-service platform for food and beverage freelancers, became the first hospitality-technology company to engage in the four-day workweek movement, honoring its mission to change how people work by offering them freedom and flexibility.

Leveraging our thought leadership expertise and relationships with top-tier business contacts, Cinch PR devised and executed the communications strategy for the announcement, including company wide messaging development, strategic outreach and follow-up, as well as expert positioning tactics and interview preparation.

Cinch PR’s endeavors achieved the goal of elevating the brand as an innovative, people-first company in top-tier national and local outlets including Fortune, Business Insider, Computer World, and the Phoenix Business Journal.

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+ Key Highlights

Success In Numbers

4
Four thought leadership opportunities secured for key spokespeople
47
Generated over 47 million impressions
2
Qwick experienced two months of record-setting revenue months immediately following the public launch of the trial