Little Passports

Campaign Services
Strategy, Media Relations, Product Seeding
Client Since
2020
Industry
Consumer Products
01
+ HOW WE DID IT
Parent-Approved Gifts for Every Child

The award-winning children’s subscription service, Little Passports, was determined to be the leading subscription gift for children during 2021’s holiday season.

Leveraging our extensive expertise garnered from many years of holiday gift guide pitching, Cinch PR spearheaded a comprehensive gift guide campaign targeting consumer, parenting, ecommerce, and lifestyle publications.

Through strategic seeding efforts, Cinch PR positioned Little Passports as the best gift for parents and grandparents to give their child whether they're seeking an experience, physical toy, or gift that keeps on giving.

As a result, Cinch PR exceeded all goals set for that holiday season, securing inclusion in key outlets such as PureWow, SheKnows, Good Housekeeping, and more.

02
+ Key Highlights

Success In Numbers

3
60+ pieces of secured regional and national coverage earning over 3 billion impressions
20+
20+ secured media samples
140
140% increase in impressions over the previous year