Cinch is a San Francisco-based consumer lifestyle public relations and branding firm, specializing in travel and hospitality.

After holding positions both in PR agencies and in-house for brands managing several agencies, founder Alli Goldstein eventually realized that not all agencies were created equal and many lacked the capacity to deliver quality work with strategic intent.

Through extensive experience marketing and launching influential consumer lifestyle products and services, Cinch PR has developed a tactical process that uncovers and leverages the strengths of a brand, identifying its key differentiators and distinctive capabilities.  
 
With an authentic understanding of what a brand is and where that brand excels, a genuine story unfolds to be shared with both current and new customers.  The Cinch story is always linked to the brand’s core business goals; whether it’s increasing market share, driving additional sales or inspiring customer loyalty.  Cinch PR eliminates the need for PR ‘spin,’ communicating the compelling truthful messages that will ultimately meet and hopefully exceed consumer expectations.